STRIKING HIGH-QUALITY EYEWEAR,
MADE IN FRANCE WITH CONSCIENCE.
A passionate Jura eyewear maker, crazy about design, and uncompromising on quality.
With fantastic local partners.
FRENCH EYEWEAR MANUFACTURERS
FOR OVER 30 YEARS
HOW DID WE GET HERE ?
ASK LÉO, GHIS AND AURÉLIA ...
Léo joined our family business to devise and construct the BREF brand together with our teams.
Armed with a new outlook on the latest trends and the world,
he brought with him the freshness of youth, a certain boldness,
assertive stylistic tastes, and a strong attachment to the Jura where he was born and raised.
His guiding mantra: simple things that look good.
Bref is all of us
OK, we may be slightly overdoing it by quoting Corneille (the French playwright, not the French singer btw), but that's exactly what happened.Making a pair of glasses takes more than a click of the fingers and involves many different highly precise and skilfully executed phases. Ghislain draws a design, Fred prepares the material, Martial cuts it out, Bruno machines it, Carla brushes it, Béatrice shapes the frame, Christophe decorates it, Sandrine inserts the hinge, Marc inspects it, Valérie dispatches it, Sébastien displays it in his window, Lou walks past the store and thinks «those frames are cool, with the added bonus of being environmentally responsible». BREF IS ALL OF US.
THE NAME ,
WHAT ARE PEOPLE SAYING?
BECAUSE INSTEAD OF CLEVER SPIEL WE WANT TO TELL THE TRUTH, AND ACT EFFICIENTLY AND PROPERLY.
WHAT IF WE HAD AN OPTIMISTIC VIEW OF THINGS?
Consuming less is good but, more importantly, it should allow you to consume better!
Bref goes much further than local production and recycled materials. We're always looking to find smarter construction techniques and processes for more sustainable and eco-friendly eyewear. We recycle more, we give back more, we recover more. We give you the opportunity to treat yourself with beautiful, striking glasses featuring impeccable finishes and a strong character. Consuming responsibly shouldn't be a punishment (it should even be a pleasure).
ALL IN GOOD TIME
Like the Rolling Stones, at BREF we believe that time is on our side. So, we focus on quality rather than quantity. With a philosophy that's the opposite of fast fashion, we take the time to offer you a product that's well-thought-out and well-made under respectful conditions. And a product that's durable so you can keep it for longer.
RESPECTING THE PLANET, AND RESPECTING YOU
Our business is eyewear. And our guiding principle is that it must be reliable and comfortable to wear. So, as well as being environmentally responsible, our materials are safe, robust and comfortable. We tell you about them here.
WE'RE NOT PERFECT BUT WE'RE WORKING (HARD, VERY HARD) TO GET THERE
They say there's no such thing as perfection.
And it's even more true when it comes to eco-responsibility. The important thing is to challenge ourselves on a daily basis. So, we never rest on our laurels: we keep looking for innovative solutions to reduce our footprint even further, we listen to you, we change our behaviours, we debate with our partners, and we test ideas. We never stop!
And most importantly of all, we tell you everything, and we tell it straight: accurate product descriptions, the goals we've reached, and those that haven't yet come to fruition, the great ideas, and those that didn't make it (but still help us move forward!) In short, you have all the info you need to make your own choices, instead of having them dictated to you.